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Senior Paid Search Executive

Posted: 12 Oct 2020 Closes: 10 Nov 2020
London, United Kingdom Competitive
Permanent & Full-time PBM_743999721681076

Company Description

Here at Zenith, we believe in exploring new perspectives. Looking at things differently. Turning structure upside down, back to front and sideways. Excited by what we might find.

So we think big; and act bigger. Stay versatile, and interconnected. Approach everything with an inventive spirit and rigorous mindset.

Individually we're great. But as a team we're unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective. And deliver a new kind of ROI.

We blend data, technology and brilliant specialists to:
  • Find new opportunities for our clients
  • Scout out new opportunities
  • Grow our client business

Job Description

This position requires a highly motivated, technical & entrepreneurial person to drive day to day strategy across our of our Global Client's paid search business.Overseeing strategic enhancements and all aspects of execution, whilst simultaneously delivering immaculate client serving. This individual will be part of a cross-channel digital team which spans SEO, Social, Paid Search, and Affiliate teams.

  • Develop and execute paid search program strategies and analysis for clients on both a local and regional level (e.g., identifying target audience, geographic, timing/scheduling strategy)
  • Demonstrate a strong understanding of the client's products, competition, industry and marketing objectives; and be able to translate them into search strategies
  • Overseeing budgeting process, creation of projections and allocation with internal account teams
  • Support the day-to-day contact for mid-level clients and global counter-parts
  • Demonstrate strong communication skill
  • Contribute to client presentations and meetings, including presentation of data and results
  • Establish practices to ensure both consistency in team-work, along with flexibility to flourish under new ideas
  • Identify gaps/inefficiencies in a timely manner and create improved processes
  • Grow best practice training to inspire knowledge sharing within immediate team and outside
  • Taking ownership of product strategy and testing
  • Ensure that the Executive/Assistant are effectively developing and optimizing campaigns for added value (assisting where necessary)

Qualifications

We are looking for an experienced Senior Account Exec., to lead the tactical day to day of the Paid Search campaigns. The dynamic and fast-paced nature of Paid Search demands a mix of creative and analytical skills in order to drive results across our national and global client portfolios.

The ideal candidate will have a passion for the digital industry and technology. They will be interested in understanding how consumers think, feel and behave in relation to products and services; and in how technology can enable brands to engage with and influence this behaviour. The individual will enjoy working with data and have very strong attention to detail. They will be a team player who is keen to learn and is results-driven. They will be ready to take responsibility for the effective implementation of activity within their accounts and be eager to share their knowledge with the wider team.

• Minimum 1.5years Paid Search related experience
• Strong analytical and problem solving skills
• Creative and inquisitive mind
• Interest in digital media, with experience in Paid Social desirable but not essential
• Team training and leadership skills
• Ability to effectively communicate with clients, particularly explaining technical concepts to those in non-technical roles
• Ability to manage and prioritise multiple projects and tasks simultaneously
• Strong understanding of media research tools - you know their strengths/weaknesses, and when and how to effectively use them
• Keen attention to detail and an analytical approach to achieving objectives
• Some experience in using tools as DoubleClick, Google Analytics orFacebook Ads

Additional Information

Please note that Publicis Media is anequal opportunitiesemployer andwelcomesapplications from all sections of society anddoes not discriminateon grounds of race, religion or belief, ethnic or national origin, disability, age citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.

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