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Senior Technical SEO Executive

Posted: 5 Oct 2020 Closes: 3 Nov 2020
London, United Kingdom Competitive
Permanent & Full-time PBM_743999721117386

Company Description

We are the ROI Agency. We blend data, technology and brilliant specialists to scout out new opportunities, solve complex challenges and grow our clients' businesses. Zenith is part of Publicis Media, one of four solution hubs within Publicis Groupe, and has offices within Publicis One. We have over 6000 brilliants specialists across 95 markets. We are experts in communications & media planning, content, performance marketing, value optimisation and data & analytics. Zenith works with some of the world's leading brands including Aviva, Coty, Kering, Lactalis, L'Oréal, Nestlé, Nomad Foods, Oracle, RB, SCA, Sanofi, Toyota and 21st Century Fox

Job Description

Reporting into the UX Manager, you will be executing the majority of technical work across our SEO clients. This represents the majority of the work we deliver from the UX team and gives our Senior Executives the best understanding of our clients and their platforms. This gives Senior Executives the opportunity to bring context when feeding in to the managers and directors for presentations and meetings. You will also be given time and training to work on our other platform offerings (CRO, ASO, MPO etc.).

You will contribute to overseeing the workload of execs from local teams across the network, focusing on quality of output and improved delivery. With this responsibility you will need to balance your own workload while managing the process to ensure the team can deliver their work. This responsibility is designed to give you the skills to become a manager and a proven track record in delivery and decision making.

You will also have responsibility for client reporting, ensuring that the data input is accurate, and that the analysis paints an accurate picture of client performance vs. KPIs. Data is at the heart of what we do and all decisions we make and we feel reporting helps give a strong understanding of data handling and analysis that is crucial for progression within Performics.

As a member of the User Experience Division, you will be expected to participate in training. This will involve delivering inter team training sessions for other members of the Performance Content team but also attending fortnightly sessions for the division with deep dives on everything from Keyword Research and Forecasting to presentation workshops.

Relationships (Internal & External)
  • Work with the UX Managers to understand the components that make up the UX offering
  • Work with the Business Director to understand the roles of the Owned Strategy & Content Marketing Teams.
  • Agree UX training roadmap with UX Manager and achieve a basic level of understanding across SEO, CRO, MPO, MPI and ASO
First Year Objectives:

3 months
  • To build a strong understanding of the UX offering and the existing processes to deliver each component
  • To establish fully functional relationships with team members
  • To build a solid understanding of the Performance Content offering beyond SEO
6 months
  • To take greater ownership of campaign delivery
  • Be a trusted part of the campaign delivery teams
  • Own specific client deliverables and report development
  • Management of deliverables from off-shore team
12 months
  • Be in a position to take on greater authority
  • Be ready to identify new technical opportunities for existing clients and help SEO & UX Manager upsell to client

Qualifications

  • Minimum of one years' proven experience working in SEO and digital marketing (or relevant experience in gained in another field)
  • To have good technical knowledge across SEO including the ability to execute on-site and off-site SEO audits
  • To have an understanding of the basics UX principles and some knowledge of user testing and research techniques
  • Ability to utilise industry reporting, analysis and insight tools, such as Google/Adobe Analytics, SEMrush, Ahrefs, Screaming Frog, Deepcrawl (or similar)
  • Confident working as part of a specialist team and helping drive out service proposition forward.
  • Confident, comfortable and professional when communicating with clients and third-parties.

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