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SEO Analyst

Posted: 25 May 2022 Closes: 24 Jun 2022
London Competitive
Permanent & Full-time 1044600685

The SEO Analyst will work with the team to provide real-time insights and recommendations on search topics relevant to the Telegraph audience.

The successful candidate will work closely with a variety of desks across a range of topics, from ongoing stories to breaking news.

You can expect a fast-paced environment where no day is the same. The output is heavily influenced by the news agenda, and we take a flexible approach to the day's work as priorities can quickly change.

We also work closely with a variety of digital journalism teams, including Social, Graphics, Video and Analytics, to provide a holistic approach to digital publishing, so you'll have the opportunity to build and develop close ties with these teams.

Key responsibilities
  • Provide SEO support to the newsroom throughout the day so that daily news-driven events perform in search.
  • Ensure the newsroom are aware of trending search topics, and key areas of interest within these topics.
  • Put forward editorial recommendations, both for headline and content, to cover key terms and grow the search audience.
  • Work with the Evergreen SEO team to provide a seamless transition from planned events to live SEO.
  • Make changes or recommendations to content flagged by Audience Analysts as over-indexing or underperforming.
  • Report on performance against targets and propose improvements or alternative approaches to help the team contribute to the company goals.
  • Develop relationships with desks throughout the newsroom, and work closely with the Audience team to continually grow our search audience.
  • Cover early and late Live SEO trend shifts throughout the week, providing support to the digital heads across the newsroom.
Requirements
  • Demonstrable SEO experience, especially around content optimisation, is essential for this role.
  • A keen interest in publishing and news/current affairs is essential. Experience within a newsroom would be desirable.
  • Strong communication skills, both written and verbal.
  • Confident approach to building relationships with teams across the newsroom.
  • Ability to work quickly to tight deadlines in a fast-paced environment.
  • A proactive and enthusiastic mindset.
Benefits

The nature of our industry means life at the Telegraph Media Group is fast-paced, demanding, and interesting. We also want it to be rewarding for everyone who works here by creating a suite of benefits that contribute to lifestyle choices and leisure activities. From dynamic working opportunities, medical cover, and equal parental pay (six months fully paid for mothers and fathers), to life assurance and season ticket loans, you can choose from a range of flexible benefits, designed to support your lifestyle and help you achieve a healthy work-life balance.

Training and development

The successful candidate will be provided with training on all tools and reports required for the role.

With support from your manager and colleagues, you'll also have access to a variety of training and development opportunities through The Academy. Covering a range of personal and professional skills, our courses enable you to develop an enjoyable and rewarding career.

Our commitment to inclusion

We want you to feel you belong here and welcome candidates from all backgrounds. Our organisation is on a continuous journey to achieve this sense of belonging, with focused inclusion policies, training, and internal networks. We believe it's not only the right thing to do but that there's a strong business case to support it. Because if you feel you belong, you'll feel more comfortable, so you'll be more likely to achieve your best.

We have a number of internal networks that are totally inclusive and open for anyone to join. These include internal inclusion networks covering employees from ethnic minority backgrounds, working families, LGBTQ+, disabilities and long-term conditions, gender, wellbeing, and women in tech.

Your wellbeing is paramount, so we have trained over 100 Mental Health First Aiders in the last two years to help support our employees. We've also signed the Tech Talent Charter, and are committed to driving greater inclusion and diversity in tech.

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