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SEO Manager

Posted: 17 Jun 2021 Closes: 17 Jul 2021
London, United Kingdom Competitive
Permanent & Full-time PBM_https://jobs.smartrecruiters.com/PublicisGroupe/743999754582227

Company Description

Digitas is where connected experiences bring brands to life.

Like the unicorn, Digitas is a rare beast, with strategy, technology, data, creativity and media under one roof. We believe in a different approach to designing experiences for brands.

The future lies in combining the memorability of brand thinking with the empathy of design thinking, as we believe brands should strive to create Total Brand Experience. We create connected experiences through our capabilities in - Experience Consulting, Platforms & Products, Precision Media and CRM, Comms & Content.

We have a different way of working to most agencies, casting is a strategic deliverable, and we build multidisciplinary teams fluent in marketing and technology. We have a process for designed collaboration and we solve problems through making.

Digitas operates in 42 offices in 27 countries and is expanding rapidly with 3500+ employees and is part of the Publicis Groupe.

Job Description

SEO Managers are embedded into SEO client teams providing a mix of support and leadership across SEO retainers, working on a mix of analysis, campaigns and implementation for clients. They are responsible for a mix of SEO analysis and delivery including keyword research and targeting, competitor analysis, content and backlink audits as well as outreach campaigns and a number of other areas.

SEO Managers have a good grounding and understanding of SEO knowledge and act as a support or lead in delivering SEO expertise, client management, ideas, innovation and problem solving.

SEO campaigns are a team effort and SEO Managers work closely with more senior SEO team members as well as with our Technical Search and Media Content team. Together this forms a complete SEO team around a client to produce best in class SEO campaigns that deliver against client's business goals and objectives.

The Media Manager (SEO) will report in to a Senior Media Manager (SEO). You will be responsible for the implementation and delivery of SEO retainers or campaigns according to the agreed SEO strategy, including activity planning and scheduling. Responsible for all non-technical aspects of SEO analysis and delivery including keyword research, competitor analysis, content and backlink audits. Undertaking external link development from campaign ideation through to execution and reporting. Supporting account teams in audience research and identification, blogger or influencer engagement, outreach and relationship management and trend spotting.. Supporting account teams in research necessary for cross- and upselling opportunities. Supporting technical search teams with site migrations as and when required. Working towards client targets and goals within media campaigns. Continuously increasing knowledge of media channels, particularly SEO, and keeping up to date with marketplace and technical developments. Working collaboratively with other parts of the business, always putting the client at the heart of what we do. Communicating efficiently within account teams. Participating in knowledge sharing initiatives.

Qualifications

Essential
  • Strong SEO knowledge,preferably within an agency environment
  • Strong interest in other media channels, particularly PPC
  • Experience delivering outreach campaigns for clients
  • Ability to manage relationships with tact and diplomacy
  • Demonstrable experience of being able to write to a high standard
  • Hands on experience with analytics tools
  • Hands on experience with industry leading SEO tools
Desirable
  • Experience in cross digital campaigns, preferably with PPC
  • Experience working on complicated SEO campaigns for big brands
  • Experience working directly with clients
  • Demonstrable experience of working to tight deadlines
  • Degree level, or similar qualification in Digital Marketing or related area
  • Excellent Excel skills

Additional Information

As part of our dedication to create an inclusive and diverse workforce, Publicis Groupe UK is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity or religion. We are committed to providing reasonable adjustments for candidates with disabilities in our application process. If you need assistance or adjustment due to a disability, please contact us.
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