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SEO Manager

Posted: 14 Jan 2022 Closes: 13 Feb 2022
New York City, US Competitive
Permanent & Full-time CHE_5af3de5f-b52d-4859-89e9-740cbdbea881

We're is one of the most exciting and valuable fintechs in the world, with our Series D taking our valuation to $40 billion. Our mission is to enable businesses and their communities to thrive in the digital economy. We're the strategic payments partner for some of the best known fast-moving brands globally such as Patreon, Dashlane, Udacity, Binance, Wise, Sony Electronics, Klarna and many others. Purpose-built with performance and scalability in mind, our flexible cloud-based payments platform helps global enterprises launch new products and create experiences customers love. And it's not just what we build that makes us different. It's how.

We empower passionate problem-solvers to collaborate, innovate and do their best work. That's why we're number 9 on the Forbes Cloud 100 list and on Glassdoor's list of Top 10 fintechs to work for. And we're just getting started. We're building diverse and inclusive teams around the world - because that's how we create even better experiences for our merchants and our partners. And we need your help. So, join us to build tomorrow, today.

We're proud to be certified as a , with 89% of colleagues agreeing that this is a great place to work. That's 30% above average.

SEO Content Manager at

At , we pride ourselves on being merchant-centric and strive to serve our merchants at the highest level. As Content SEO Manager, you'll be responsible for the content commercial performance in the organic search channel, ensuring our content is most effective and valuable at answering queries from merchants, prospective and existing alike.

In this role, you will work with global content, communications, merchant insights, product marketing, and merchant advocacy teams, to optimize content and copy across all sections of the website including case studies, blog posts, products and solutions, documentation, and more. You will establish as the most trusted and authoritative voice in the relevant verticals on the internet by building a demand-driven content roadmap, measuring the impact and value of content from an organic channel perspective, as well as testing and optimizing content performance.

What you will be doing:
    • Own the content SEO and link acquisition strategy and execution with a focus on lead generation through generic search queries.
    • Drive optimization, growth and innovation roadmap to increase qualified organic lead generation through SEO content and link acquisition.
    • Partner with the web strategy, content, brand, PR, corporate communications, and product marketing to identify SEO content and link acquisition growth opportunities
    • Prioritize backlogs and support the teams throughout the development cycles including research and recommendations, content production, outreach, measure and report to deliver hyper growth and lead SERPs of high value non-branded search queries.
    • Build data driven, test and learn optimisation programs.
    • Develop, maintain and iterate organic search content performance supervising technology stack, measurement plan and reporting.
    • Lead content life cycle and ensure compliance with Google Webmaster Guidelines.
    • Support brand, PR and corporate communications teams to create and/or amplify digital assets' SEO value.
    • Work collaboratively with regional marketing managers to develop and deliver a cohesive and lead generation focused SEO content localisation and development programs to expand international reach throughout the funnel stages.
    • Create systems to define key alignments between organic, other non-paid channels and performance channels to improve value and efficiency.
    • Innovate and create new SEO content and link acquisition tactics, assets, leverage automation, data and machine learning to build scalable SEO content programs, improve operational efficiency and return on investment.
    • Be the voice and advocate in the company for content SEO excellence, educate business on its role and importance in marketing.

About you:
    • You have experience leading successful, high-growth SEO content programs and driving organic search growth through content at hyper growth B2B companies.
    • Proven track record of driving organic lead generation through optimization of information architecture, content and user journey, continuous and evolving keyword research, content life cycle optimization and management, and new content development.
    • Deep knowledge of content performance measurements, multi-touch attribution and analytics.
    • You love data and have a solid understanding of data mining and insights with Excel, Google Data Studio, Looker, Datadog, GA, and SQL.
    • Experience working cross-functionally with creatives, content and copy, PR, engineering, analysts, product managers, performance marketers and demand generation to identify and prioritize content SEO roadmap.
    • Working proficiency in Salesforce, Pardot, Python and JS, in addition to understanding of basic machine learning principles, is preferred.
    • Expert knowledge of search engine algorithm history of the past decade, and the current state of affairs.
    • You are result driven, detail oriented, self starter, creative, innovative, and entrepreneurial.

If you don't meet all the requirements but think you might still be right for the role, please apply anyway. We're always keen to speak to people who connect with our mission and values.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.


What we stand for

At, everything starts with our values, including the experience we offer our people.


We supercharge your professional growth with career development programs and leadership training. You can learn your way, with tailored pathways and online platforms. And be inspired at relevant conferences.


We don't stop at 'good' here. We strive for excellence amongst our teams every day and recognize colleagues who take it to the next level through our quarterly peer-nominated Hero awards.


We're proud of our global connections and inclusive environment. So we champion this through our colleague-led community groups and celebrate many cultural events together.

Want to see us in action?


More about

We empower businesses to adapt, innovate and thrive with the connected payments they deserve. Our technology makes payments seamless. We provide the fastest, most reliable payments in more than 150 currencies, with in-country acquiring, world-class fraud filters and reporting, through one API. And we can accept all major international credit and debit cards, as well as popular alternative and local payment methods. launched in 2012, and we now have a team of 1800 people across 19 international offices. To date, we've raised a total of $1.8 billion, with our Series D valuing us at $40 billion.

We believe in equal opportunities is an equal opportunities employer. We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion, or belief. We make recruiting decisions based on your experience, skills and personality. We believe that employing a diverse workforce is the right thing to do and is central to our success.
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