The Financial Times (FT) is one of the world’s leading business news and information organisations. We are recognised globally for our authority, integrity and accuracy. With over 1 million paying readers, three-quarters of which are digital subscriptions, we attract an exceptionally high-value global community of leaders and those who aspire to leadership across business, finance and society.
Customer-centricity is fundamental to the Financial Times and at the heart of our digital product development process for FT.com and our flagship app. The Customer Research team are part of the Product Organisation, who are responsible for growing and retaining the FT’s global subscribership through continued innovation in our digital products and services. Researchers work alongside product managers, product designers, engineers, data analysts and many other roles to discover and deliver product solutions that are valuable, usable, feasible and viable for our business and readers.
Your job as user researcher is to inspire and provoke transformational product experiences by building knowledge of customer needs and perspective within product teams. Use the best methods to deliver the right insights that enable FT to acquire, activate and create personally relevant experiences across mobile and desktop for individual and group subscribers. Your work will answer challenging value and design questions, revealing user needs, motivation and behaviours through conducting generative and evaluative research. You’ll inspire action at all stages of product development – from rapid discovery and prototyping to post launch analysis – with clear and compelling oral, written and visual presentations about user insights.
In this role you will:
Develop, conduct, analyse and report user research that inspires and provokes cross-functional product teams.
Select and utilise the appropriate research method for each project across a range of qualitative and quantitative, generative and evaluative techniques including contextual interviews, focus groups, usability/ prototype tests (in-house and remote), online surveys, personas/segmentations, value/ demand tests, and more
Effectively communicate insights in a variety of ways so all team members share and maintain a strong understanding of users’ perspective and needs, and all customer learnings
Work with Product Designers and Product Managers to integrate user research insights into product direction and design processes
Be data-minded and work with cross-function peers, including Analytics, to synthesise qualitative user insights and quantitative analysis
What you will bring to the role:
A minimum of 3+ years of User Research experience
Proven research skills - experience of using a range of methods and techniques, and able to develop efficient and creative new approaches, to deliver insights with impact
Clear communication and presentation skills – able to tell a compelling customer narrative with qual and quant results
Impeccable organisation and time management skills – self-motivated taking initiative to solve problems; able to balance being lean and applying rigour
Strong collaboration skills – know how to contribute and influence through finding common ground and building rapport with team members
Natural curiosity – a desire to understand how and why people use digital news and content products, and how best to support their needs
What’s in it for you? Our Benefits
Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working, medical cover, enhanced maternity & paternity packages and subsidised gym memberships. Full details of our benefits can be found here.
The FT are committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accomodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, please contact a member of our HR team who will be happy to help.