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PPC Manager

Employer
John Lewis Partnership
Location
London
Salary
£42,700.00 - £64,000.00 Annual
Closing date
29 Apr 2024

View more

Sector
Retail and Wholesale
Role
Manager
Contract Type
Variable
Hours
Part Time

Job Details

Our Purpose

Working in Partnership for a happier world - our shared Purpose that guides us in everything we do and inspires 3 important principles; happier people, happier business, happier world. The John Lewis Partnership is a truly unique business, one that seeks to make a positive difference to the lives of everyone.

At a glance:
  • Salary range - The budgeted salary range for this role is set at £42,700 - £52,000 (dependant on experience)
  • Contract type - This position is a Secondment/Fixed Term contract until June 2025 (maternity cover)
  • Working pattern/flexible working - We know flexible working is important to you, and it is important to us too. The Partnership has adopted a blended working approach meaning you'll be able to work a mixture between the office and home based upon your personal needs whilst balancing the needs of the business. The Paid Search team aims for around 1 day per week in the office to connect and on a more ad-hoc basis to attend key meetings but again, are flexible on this.
  • Location - This role is based at our Victoria Head Office campus. Please note, any cost incurred as a result of travel to the office is the responsibility of the successful candidate.
About the role:

As the PPC Manager, you will be responsible for proactively planning, optimisation and execution of the paid search strategy. You will also operationally deliver inhouse paid search campaigns to drive marketing efficiency whilst supporting market share ambition and customer conversion.

What will you be doing?
  • A leadership role within the Paid Search team to inspire, coach and develop a team of subject matter experts to deliver John Lewis customer goals within the overall context of balancing sales and contribution whilst delivering a consistent brand and Partner experience
  • Responsible for liaising with key external stakeholders to ensure relationships are commercially sustainable and relationships are nurtured. Uses all aspects of paid search to drive cost effective sales and conversions. Understands the key levers, tools and reports to drive incremental gains
Key responsibilities:
  • Responsible for bid optimisation tools and understands how to deliver best in class campaigns. Test and learn to capture early competitive advantage and ensure robust hypotheses deliver insightful results.
  • Accountable for efficient spend in paid search, through forecasting and budget management, using attribution techniques, ROI modelling, setting, evolving and monitoring bid rules to ensure campaign optimisation in the short, mid and long term
  • Accountable for ensuring accurate tracking to provide confidence that decisions are data driven, landing pages are optimised and keyword coverage is informed through accurate reporting and informed beyond last click
  • Accountable for delivering a robust solution for capturing insights, analysing results and cascading knowledge to the relevant teams to demonstrate the omnichannel value of paid search activities to wider stakeholders. Champion budget and resource requirements. Take learnings and insight to determine and shape future plans and roadmaps
  • Be a thought leader in paid search, recommending paid search techniques and tools, informing business cases
  • Deliver and present regular analysis and KPI reporting to tell the story focusing on key learnings, provide market context or future opportunities which will assist in quick decision-making, unlock budget / supplier funding or assist in course correcting performance to mitigate risk
  • Executes audience targeting strategies and experienced DMP user. Drives customer acquisition, purchase frequency and improving media efficiency by intelligently utilising John Lewis customer data sets
  • Instils a culture of high performance and customer centric thinking across their immediate team and cross functionally. Works with channel and campaigns team to ensure joined up targeting, content and communication and efficient ways of working. Drives for continual improvement in team performance and encourages development of self and others, cultivating a collaborative and motivated team environment
Essential skills you'll need:
  • Marketing/Business related degree or equivalent experience
  • Paid search expert with demonstrable experience managing enterprise level accounts, bid optimisation tools and creating strategy
  • Experience of SA360 and able to manage bid strategies
  • Experience working with e-commerce brands and Google Shopping/PMAX campaigns
  • Experience of creative thinking, delivering inspiring and relevant content whilst managing data
  • Experienced knowledge of the latest developments within paid search and experience of leading paid search teams, coaching and developing individuals and optimisation techniques
  • Experience of understanding customers, tone of voice and ability to drive performance whilst protecting brand values
  • Experience of multiple stakeholder management
  • Experienced paid search thinker who consistently is looking to find incremental gains and uses innovation to drive the performance agenda
  • Experience of reviewing numbers and turning insights into actionable plans
Desirable skills you'll have:
  • Strong online experience within retail
  • Demonstrable understanding of how digital marketing channels work and can influence customer engagement
  • Experience of acting as a consultant to stakeholders who need deeper understanding of the role of paid search
  • Evidence of negotiating commercially compelling agreements
Benefits of the Partnership and the role:
  • - Hybrid Working.
  • - Full - time working holiday entitlement 25 days holiday, plus public and bank holidays (this is pro-rated for part time hours).
  • - Excellent work life balance, including focus on well being and flexible working and our marketing leading equal parenthood leave Policy
  • - Defined Contribution pension scheme where your contributions will be matched by the Partnership (up to 8% of pay) and, after three years' service, you'll receive an additional Partnership contribution of 4% of pay, regardless of whether you pay in or not
  • - You'll get Partnership discount in store and online once you complete your Earning Membership period. That's 25% off in John Lewis & Partners (12% off electrical products, some exclusions apply) and 20% in Waitrose & Partners (some exclusions apply) You'll also be able to nominate someone you live with to share your discount.
  • - Simple cycle to work support scheme
  • - We're really proud of our exclusive hotels based in some of Britain's most beautiful areas and once you've been with us for three months, you're welcome to explore them
  • - Learn more about our extensive range of exciting benefits that you could enjoy when you join us, visit - https://www.jlpjobs.com/about/benefits/
Next Steps:
  • The application form consists of a CV upload followed by application questions. Please ensure you refresh the page each time you complete a task to ensure you complete everything that you need to in time. (If internal, check your Workday notifications and see further guidance on the PDW under "Internal application process").
  • Once you've submitted an application the next steps of the process, if successful, are likely to include a 1 stage virtual interview (wk comm 6th May 2024).
  • You'll be asked about any adjustments you might need to support the recruitment process. Let us know, and we'll be sure to discuss it with you.
  • Thanks for your patience in the meantime and for showing an interest in joining JLP.
  • We occasionally close vacancies early in the event we receive a high volume of applications. Therefore, we recommend you apply early
You can view a copy of the full job outline here (internal only)

For internal use only:

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At the John Lewis Partnership, we embrace our differences. We want you to be you. Because, well, we know you're at your best when you're free to be yourself. Being a truly inclusive employer to us means creating an environment which celebrates your contribution, regardless of age, gender, race, ethnicity, disability, sexual orientation, social background, religion or belief. It's why we've set our own aim to become the UK's most inclusive business - for our Partners (employees) and our customers. We firmly believe that our future success lies in diversity of thought from all Partners and it's integral in our mission to build a happier world. We welcome applications from everyone interested in working for us. And, once you're a Partner, your differences will make all the difference. Find out more about D&I in the Partnership here - https://www.jlpjobs.com/about/diversityandinclusion/

Attachment: PPC-Manager-Job-Outline.pdf

Company

The John Lewis Partnership is the UK’s largest employee-owned business and home to our two cherished retail brands - John Lewis & Partners and Waitrose & Partners. Over the next few years, we’re looking to diversify beyond just retail into areas like Financial Services and Build to rent properties, making it an extremely exciting time to join us. We already have job opportunities aside from those in our shops, from project managers to software development, you might be surprised by what we can offer.

Our Purpose

The Partnership is on a journey, an ongoing experiment to find happier, more trusted ways of doing business and all of our Partners (employees) have a part to play. The Partnership is owned entirely in trust by our Partners meaning we’re more than employees, we share knowledge, profit and power.

By joining the Partnership you’ll be joining a unique kind of business. One that puts people before profits and looks to make a positive difference, not just to ourselves, but to the communities we serve and work with, all over the world.

It’s this shared purpose that drives us and we believe that by working together, we can help create a place with happier people, for a happier business and a happier world.

John Lewis at conference

Our Values and Democracy

Being a Partner, a co-owner in the Partnership, makes you so much more than just an employee. Because of this, it comes with a different set of responsibilities compared to working in other organisations.

As Partners, it’s our role to ensure that our democracy and business continues to thrive by asking the right questions and holding each and everyone of us to account, including our leaders. But we do so in a way that holds true to our values, treating everyone with kindness and respect, with our own integrity and with the best intentions of the Partnership’s success at heart.

It’s a powerful, unique way of doing business, a way in which we think is for the better.

It’s YOU we’re interested in

At the John Lewis Partnership, we positively celebrate diversity & inclusion, truly embracing individuals’ contributions, regardless of their age, gender, ethnicity, disability, sexuality, social background, religion or belief.

That’s why creating an inclusive culture is, and always will be, at the heart of our business. It’s vital for our future success.

If you read deeper into the Partnership’s Purpose – Working in Partnership for a Happier World – you’ll see that it is held up by three key pillars; Happier People, Happier Business and Happier World. Without a DE&I strategy led by our Partners, our Happier People pillar wouldn’t stand, which means we also couldn’t deliver on Happier Business or World either.

You see, our happier business first starts with happier people, enjoying worthwhile and satisfying work in a supportive environment we all help to create. We treat people with fairness, courtesy and respect, and we work with others who do the same. We create an inclusive environment and celebrate diversity with our Partners, customers and the communities we serve.

Find out more about DE&I at JLP: https://www.jlpjobs.com/about/diversityandinclusion/

John Lewis staff working in warehouse

Applying to Join Us

As an employer committed to accessibility and disability inclusion, we are committed to treating all our job applicants fairly and without prejudice. We continuously ensure our recruitment process supports individuals with any disability, whether mental or physical, and actively encourage candidates to contact us before applying to discuss what reasonable adjustments can be made to support them.

We will do as much as we can to support you with completing your application. Depending on the position you are apply for, this could involve help with the following:

  • Online tests
  • 1-2-1 Interviews
  • Group exercise / Individual exercise
  • Reading and Writing
  • Using a computer
  • Interpreting information
  • Presenting
  • And more…

For more information on the support available to you. Please visit our careers website: https://www.jlpjobs.com/accessibility/

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Follow us on Facebook, LinkedIn, Instagram and Twitter to stay up to date with our latest vacancies and for more information on what it means to work in the John Lewis Partnership.

You can also discover all of this and more at www.JLPjobs.com.

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