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Digital Marketing Specialist - Acquisition , Amazon Business

London, England, GBR
Closing date
2 May 2024

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Job Details


Come be a part of a rapidly expanding $35 billion-dollar global business. At Amazon Business, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech and retail in the business to business (B2B) space developing innovative purchasing and procurement solutions to help businesses and organisations reimagine buying. Bring your insight, imagination and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business for procurement professionals, unlocking our potential worldwide.
We are seeking a talented, self-directed B2B Digital Acquisition Marketing Specialist - to support campaign development and execution for Amazon Business across Europe.
The Digital Acquisition Marketing Specialist will be responsible for supporting the development of the pan Europe acquisition strategy, designing and building new acquisition programmes and executing campaigns focused on increasing customer acquisition and growth.
The ideal candidate has a passion for and deep experience in B2B marketing and can manage multiple programs and projects at one time. With knowledge of the B2B acquisition funnel, including the various lead stages and actions to convert customer interest into action.

Key job responsibilities
Key job responsibilities
• Support the execution of the European Commercial, Public Sector and Strategic Accounts Marketing strategy, including the development, optimisation and launch of integrated marketing campaigns to drive customer acquisition.
• Work across a dynamic ecosystem of stakeholders to help define, develop and implement projects.
• Lead the creation and optimisation of email, direct mail and website programs to engage customers and generate interest in Amazon Business at scale and across several audience segments.
• Partner with internal teams and external agencies in support of campaign asset creation and execution.
• Dive deep into data and develop performance reports and dashboards to provide visibility into campaign results and effectiveness.
• Provide clear and concise documentation for stakeholder teams that outline strategy, tactics, goals and performance for campaigns.

We are open to hiring candidates to work out of one of the following locations:

London, GBR


- Experience building, executing and scaling cross-functional marketing programs
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience using data and metrics to drive improvements


- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice ( to know more about how we collect, use and transfer the personal data of our candidates.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need an adjustment during the application and hiring process, including support for the interview or onboarding process, please contact the Applicant-Candidate Accommodation Team (ACAT), Monday through Friday from 7:00 am GMT - 4:00 pm GMT. If calling directly from the United Kingdom, please dial +44 800 086 9884 (tel:+448000869884). If calling from Ireland, please dial +353 1800 851 489 (tel:+3531800851489).


Striving to be Earth’s Best Employer

Diversity, Equity, and Inclusion

We value individual expression, respect different opinions, and work together to create a culture where each of us is able to contribute fully. Our unique backgrounds and perspectives strengthen our ability to achieve Amazon’s mission of being Earth’s most customer-centric company. Read more about how Amazon builds diversity, equity, and inclusion into its culture.

Celebrating Inclusivity through Affinity Groups

We aim to create a workplace where Amazon employees have a strong sense of belonging, value, and opportunity. To help foster our inclusive culture, we support 13 employee affinity groups that offer community-building, mentorship, and programs to build awareness around customer inclusion. Read more about Amazon’s affinity groups.

Working at Amazon

Our mission

What unites Amazon employees across teams and geographies is that we’re all striving to delight our customers and make their lives easier. The scope and scale of our mission drives us to seek diverse perspectives, be resourceful, and navigate through ambiguity. Inventing and delivering things that were never thought possible isn’t easy, but we embrace this challenge every day.

By working together on behalf of our customers, we’re building the future one innovative product, service, and idea at a time. Are you ready to embrace the challenge? Come build the future with us.

It’s Always Day 1

At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day: We embrace new ways of doing things, strive to stay nimble, make decisions quickly, and always focus on delighting our customers. We have the scope and capabilities of a large company, and the spirit and heart of a small one.

Our Leadership Principles

Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. Explore all of our Leadership Principles here.

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