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VP EMEA Marketing

RS Group
Nationwide, GB
Closing date
8 Jun 2024

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Job Details

VP EMEA Marketing

Location: Europe

The role:

Accountable for leading the overall marketing effort in EMEA including defining and implementing the marketing strategy that meets EMEA commercial ambition and objectives:

• Lead the translation of the EMEA commercial strategy into an effective EMEA Marketing Strategy Head of EMEA Marketing Internal

• Coordinate, develop, and implementing all aspects of the region's integrated marketing plan including performance marketing (Paid Advertising, SEO, Affiliate Marketing, eCRM), web ecommerce optimization, brand activation, customer marketing programs, marketing content, events / PR, and supplier marketing.

• Work in partnership with local market Marketing Leaders across EMEA to support the delivery of effective local marketing plans (the sum of the parts meets the overall EMEA commercial objectives) and efficiently delivered (doing things once for multiple market delivery where possible)

• Work closely with the Group Customer Experience function that develop brand and customer experience strategy, lead and / or coordinate communities of practice for Marketing, and produce the templates, tactics, and tools needed for execution.

• Be a critical thought partner for the GTM leader and President of EMEA • Be a key interface to corporate teams, contractors, vendors, and agencies/freelancers; media; community leaders; and of course, customers and suppliers

• Work closely with the EMEA cross functional teams to support delivery of end-to-end marketing excellence

Key responsibilities:

Contribute to the development and delivery of the EMEA Commercial Strategy & Plan

•Own the EMEA Marketing strategy and plan to maximise ROI from marketing spend and help deliver EMEA commercial objectives

• Manage an EMEA Marketing COE spanning Customer Marketing & Planning, Supplier Marketing, Performance Marketing, Web e-commerce. Team size of circa 85 FTE

• Own a marketing budget of circa £50M annually and accountability for circa £500m of Performance Marketing generated revenue, and £900m of Web e-commerce revenue

• Leverage scale and improved business value, create consistency in marketing strategy & approach across EMEA

• Create, track, and optimize KPIs across the Customer Lifetime Value spectrum through all marketing channels and touchpoints

• Manage the EMEA centralized marketing functions of performance marketing, customer and supplier marketing, web e-commerce optimization, product content and merchandising

• Serve as the Marketing thought leader that mines key insights and best practices from the markets and shares them across the region and into the Group and Corporate functions

• Active participant in the global marketing community and interface with other regional marketing leaders to drive best practice

• Be a key contributor to the EMEA E2E Go-To-Market delivery to acquire, nurture and develop customer relationships and demand to grow customer lifetime value.

Skills & experience needed to be successful in this role:

Substantial tenure working in multinational Marketing organizations, ideally in Europe (industry experience is a plus)

Highly knowledgeable in digital marketing channels (Paid and Organic) but also comfortable in more traditional marketing delivery including brand activation and communication, and trade events

Proven track record of managing the full marketing mix and marketing funnel to drive marketing and commercial KPI's

Strong and inclusive leadership capabilities with a proven track record of leading others to success

Background leading and collaborating with international teams across multiple markets

We would love you to have:

Outstanding communication skills with the ability to influence as well as listen to others

Ability to work in a matrixed organization

Commercially experienced whilst being Data and insight driven

Core leadership competencies:

Strategic thinking - scans the external landscape, identifying future trends and implications, and joins things up internally to simplify and align our business to pursue opportunity.

Managed risk taking - Data rational and mines data for insight, seeks diverse perspectives, and uses that insight combined with sound judgement and to inform decisions and action that balance risk and reward

Collaboration and influencing - a team player, works well across a matrix, identifying and listening to all key stakeholders, building trust, and engaging in open dialogue and constructive debate

Strong people management - builds engaged and inclusive teams who have clear expectations and the capabilities and resources to deliver

What to do next

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We reply to everyone and will get back to you as soon as we can to let you know if we'd like to arrange an interview.



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