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Brand Manager - deodorants (1 year fixed-term contract)

Warsaw, Mazovia, Poland
Closing date
27 Jun 2024

Job Details


The DEO Brand Manager will focus on overseeing the iconic Axe brand, a key player within Unilever's Personal Care Business (including Dove, Rexona, AXE, Dove Men+Care), with a primary business area in Poland. This role offers the opportunity to lead dynamic marketing projects, collaborating with local teams and the East Europe PC Business Unit, contributing to Unilever's growth in the markets.

In summary, this role offers a unique chance to shape the future of Axe and other Unilever deodorant brands in Poland, leading strategic and operational initiatives with a focus on long-term brand success and market growth.

We offer fixed-term contract for one year with possibility of contract extension for indefinite period of time.


1. Strategic Planning:
  • Participate in designing and executing brand marketing plans, ensuring long-term consistency of the brand message and contributing strategically to the brand's overall strategy
  • Drive efforts to sustain and enhance brand equity through the implementation of long-term strategies aligned with the brand's vision and objectives
  • Lead innovation execution in the market

2. Operational Planning:
  • Prepare and submit Activity Plans on brand level, ensuring alignment with Job To Be Done (JTBD) and key market drivers
  • Continuously understand the market at consumer and shopper levels (brand measures, competition monitoring, media, and consumer/shopper behaviours)
  • Own and drive the preparation and execution of full packages for national promotions, launches, relaunches, and activations

3. Operations:
  • Responsible for P&L; actively contribute to Business Team work, leading respective projects, and providing updates and feedback
  • Monitor and understand market share development and contribute to portfolio management
  • Own respective budgets (ATL, BTL) and contribute to price monitoring
  • Define media & communication plans and execute Brand Communication/Activation across all channels

4. Communication:
  • Prepare presentations of activity plans and trade presentations for sales meetings
  • Communicate big events to the field force, preparing consumer/shopper/category/channel parts based on inputs from BBT and CATMAN

  • Experience in marketing with at least 2-3 years' experience in managing brands
  • Potential to understand all aspects of business management and marketing effectiveness theories and concepts
  • Self-driven, independent & pro-active person with high self-motivation
  • Good creative and initiative skills
  • Fluency in English (verbal and written)

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their 'Whole Self' to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.



Montage of different people doing different jobs

Be part of the most successful purpose-led business in the world. Have the opportunity to see the true impact that you’re having in the work you do - every small thing counts. The personal contribution you make means you feel good about what you do and proud that you have a career with a higher purpose. Be empowered to make a positive impact, by bringing your purpose into action.

Be a force for good. Unleash your curiosity and pioneering spirit to make our business win and grow. Use your confidence to challenge the status quo for the better, while you learn, grow and make a positive impact

"Diversity & Inclusion is one of the things that we want Unilever to be famous for.

This means making sure our business is fair, attracting and retaining

the very best talent and helping them unlock their full potential."

Alan Jope, Chief Executive Officer

Dove, Lipton, Ben & Jerry’s, Magnum, Lynx, Knorr, Surf. Our world-famous brands are totally different – and as people, so are we. Be surrounded by individually different but like-minded people who share your values, commitment and desire to start or pursue a career across different cultures and levels of seniority where you do good things every day. Bring your real self to work, here we combine our differences to achieve greater things.

Develop into your best self. Get inspired by leaders and peers and create life-shaping experiences for yourself. Unilever offers an inspirational working environment where you will be mentored and nurtured by bright minds and purpose-led leaders. Use your skills and knowledge, and the tools we provide you to experience all that Unilever can offer across brands and around the world. You have the ability to craft a flexible – and global – career.

Our policies & flexible working

At Unilever, we have a range of market-leading, family-friendly and flexible working policies, which enable our employees to balance their day-to-day responsibilities.

These policies and practices include:

  • Agile working, which gives employees the possibility to work remotely and flex their own hours, whilst ensuring business needs are met.
  • Flexible working arrangements including, but not limited to, part-time and job share opportunities.
  • Enhanced leave policies - all employees taking maternity or shared parental leave have up to 16 weeks’ paid leave and some eligible employees can have up to 39 weeks’ paid leave. In addition, our Maternity & Paternity Services portal provides online resources to support employees at all stages of parenthood, as well as tailored guidance for line managers.
  • Practical support including, nursery benefits and back-up care for parents and carers.
  • A constant focus on wellbeing for employees, including regular health checks, mental health support and our Employee Assistance Programme.

Mentoring & training

We have a strong culture of mentoring, training and learning across the organisation, with a range of resources and initiatives available:

  • Mentoring and coaching
  • Leadership and general business skills training, including unconscious bias
  • Learning for all, via access to internal and external resources
  • Workshops which support personal and team development.

Our ambition: unlocking talent through disability inclusion

The World Health Organization estimates that there are one billion people in the world currently living with a disability. That’s about 15% of the global population, or 1 in 7 of us. And the statistics suggest that people living with disabilities are among the most marginalised populations in the world in terms of employment and educational opportunity.

Removing the barriers facing people living with disability is a priority for our business. It isn’t just the right thing to do – we believe that creating equality of opportunity will unlock a huge pool of talent. It also gets to the heart of the ambition to ‘leave no one behind’ – and could contribute to the five Sustainable Development Goals which explicitly reference disability and to the wider sustainable development agenda.

In 2018, we set ourselves global commitments to achieve by 2025:

  • to be the number one employer of choice for people with disabilities, and
  • to increase the number of employees with disabilities to 5% of our total workforce.

These are ambitious targets. They involve transforming the way we recruit and train our people. And they mean adapting both the way we work and our workplaces, so that we can support people with disabilities to reach their full potential.

"We cannot be an inclusive organisation unless we ensure that we have created the conditions

and the culture for people with a disability to thrive."

Leena Nair, our Chief HR Officer

We are keen to find out about your talent, and offer the support you need. 

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