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Senior Marketing Manager Campaign/Propositions

Employer
RS Group
Location
Corby, GB
Salary
Competitive
Closing date
1 Jul 2024

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Job Details

Corby / London

Hybrid Working

We are looking for a Senior Marketing Manager - Campaign and Propositions...to deliver against the marketing strategy, taking accountability for regionalised service solutions propositions to support the UK&I sales team and the development and delivery of strategic marketing campaigns.

The role requires collaboration across functions and geographies to ensure campaigns are best in class and maximised for optimal results.

Why?...Following a period of change and the development and creation of the COO organisation and Marketing function this role has been created to become a collaborative and energised part of our marketing community.

Our Marketing community need to drive customer demand and lead the coordination or our brand and customer plans across Marketing, P&SM and Sales

Our goal...is to deliver sustainable and profitable growth which is efficient in its delivery to drive down costs.

We will drive out inefficiency and cost to invest in leadership, skills, and capability to drive best practice end-to-end integrated marketing campaigns across product and services.

This role will be a core part of our local marketing community and will help to set the tone for greater alignment and consistency across our marketing teams

You will lead the following...
  • Development of local market service solution propositions
  • Development and overseeing the delivery of strategic marketing campaigns
  • Reporting and evaluation of campaigns against set KPIs
  • Local market (UK&I) team lead for project management platform (Monday.com)
  • Management of sales enablement platform (ShowPad)
  • Channel owner for POS for RS Local Branch network
What you will do...

Proposition Development
  • Collaborate with EMEA VAS team to identify and develop service solution propositions and clear messaging that support local market (UK&I) objectives and campaign delivery goals.
  • Develop and manage sales enablement programme including the appropriate sales resources to support local market (UK&I) Sales team with customer acquisition and retention.
  • Work with internal and external agencies to develop marketing collateral & sales tools that articulate our service solutions proposition and value to internal and external stakeholders.
  • The marketing team lead for the ShowPad platform, managing marketing/proposition collateral and ensuring effective execution of materials, as well as driving usage amongst internal and external stakeholders.
  • Channel owner for POS for the RS branch network, responsible for implementation of RS Local campaign execution and quarterly POS rollout across branches.
Campaign Management
  • Develop campaign strategies that outline objectives for each campaign alongside target audience, value proposition and key deliverables.
  • Work with the team's Data Analyst to provide insights and audience data to inform campaign strategy and plans.
  • Audience/stakeholder mapping exercises to better understand campaign approach and key channels for campaign execution.
  • Work with internal Customer Marketing Team (Group function) to develop campaign creative and messaging.
  • Manage a campaign execution plan including formulating a marketing channel plan, campaign budget management and overseeing reporting and campaign evaluation.
  • Oversee the execution of campaigns working collaboratively with the wider marketing team including digital marketing, product/trading team, PR/Comms and Events team and the Content Team.
  • Work closely with the Marketing Manager (Lead Gen and ABM) to ensure acquisition of leads through campaigns is managed effectively and relevant tracking and reporting are in place as well as aligning wider marketing campaigns with ABM campaigns.
What we are looking for from you...
  • Several years campaign development and management
  • Service/Proposition development
  • Customer insight
  • B2B lead generation campaign delivery
  • Project management tools e.g. Monday.com
  • Instore marketing/POS implementation
  • B2B sales engagement delivery
  • Power BI - marketing results/data analysis and reporting tools/platforms
  • Account based marketing (desirable)
  • Digital marketing (desirable)
RS...who are we?

At RS we've been solving engineering problems for over 80 years: big ones, small ones, easy and difficult ones. We turn the 'what ifs' into the 'why nots', the impossible into the possible.

Our purpose? Making amazing happen for a better world.

We offer service and product solutions. We send out a parcel every 2 seconds, to over 130 countries. We provide over 700,000 in-stock and over 3 million unstocked products to more than 1.2 million customers.

We want people like you, as you are curious about things, you like doing things differently and in a human way with empathy. Because that's exactly how we partner with people - our customers, suppliers, colleagues, and communities - to solve problems.

We'll also invest in your development and wellbeing - because building a more diverse and inclusive culture, being ethical, responsible, and committed to our Environment, Social and Governance (ESG) action plan is at the heart of everything we do.

Come and join us and over 2000 colleagues here in the UK - and we'll help you to think big, do more and unleash your brilliance, so you do amazing things too.

Rewards

At RS, as well as the usual employee benefits you'd expect from a FTSE listed company, we've just introduced several new Family Friendly Policies including:
  • Help for people to take control of ongoing Health conditions such as diabetes or asthma.
  • Support for Neurodiverse colleagues and families with neurodiverse members.
  • Support for Women at different life stages from streamlined fertility support through to diagnosis and monitoring of both endometriosis and menopause.
  • Helping our LGBTQ+ community through enhanced coverage for trans colleagues.
Are you ready to explore the possibilities?

What to do next...if this feels like the right role for you, just click the 'Apply Now' button. You'll need to create an account if you don't already have one and attach your CV and a cover letter if you would like to.

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