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Assistant Marketing Manager

Company Lloyds Banking Group Location London
Contract Permanent Position Salary Negotiable
Sector(s) Banking

Job Description

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Key Accountabilities:

- Working closely with business units, the wider marketing team and the agency portfolio to develop and execute against campaign plans

- Taking ownership of tests and project plans

- Ability to handle complex data and develop simple focused plans that drive performance on the back of this, continually reviewing and refining plans

- Analyses results and draw valuable and actionable insight, and communicate these across a wider stakeholder group

- Strong understanding of product features, and customer needs

- Deep technical knowledge of core digital channels - SEO, programmatic display, PPC and social media

- Ensuring accurate and effective day to day budget management for the channels

- Leverage new conversion technology / capability as it comes on board, to consistently improve performance

- Strong stakeholder management, both internal business units and with multiple external agencies

- Be a brand guardian for all digital communications

- Staying abreast of latest brand thinking, brand communications plans and customer insight, and applying to conversion plans.

Essential skills, qualifications and experience needed:

- University degree

- At least 2 years of experience in the financial services industry

- At least 3 years of digital marketing experience, with experience in managing the end to end process of: programmatic digital display campaigns, social campaigns, PPC campaigns and SEO projects (including managing website changes)

- Experience managing always on programmatic digital display campaigns

- Experience managing SEO projects - interpreting reports and delivering website page changes

- Experience managing PPC activity, from reporting to bid strategy and copy testing

- Experience running social media campaigns

- Experieast 3 years of digital marketing experience, preferably in a large scale conversion focused company ence briefing and working with creative agencies to deliver creative assets for digital channels

- Ability to interpret campaign performance reports, and give trading updates to stakeholders

- Experience in budget management

- Ability to work at pace and to deadlines

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